PMAA through the QUAD A Committee (Association Alliance for Authority Advancement) has prepared this valuable information packet and DVD specifically designed to assist your authority with its community outreach efforts.

More than ever municipal authorities need to gain a higher profile in the community and promote the exceptional services they provide - safe, reliable, affordable, and high quality utility service.  Likewise authorities also perform another role as environmentalists, economic development catalysts and community partners.  Educating the public on the benefits of authority operated systems and their role in the community is vital to an effective community outreach program.

The DVD is designed to assist you in your efforts to educate and share the important role of authorities with customers, elected officials, civic and community organizations, i.e., Rotary and Lion’s Clubs, Chambers of Commerce, community businesses and industry, sportsmen’s clubs, church groups and schools.

In particular, the 13-minute DVD explains the purpose of authorities and provides interviews on the excellent and reliable service of authorities across the Commonwealth.  Interviews with business owners and customers, members of the General Assembly, and authority members are featured.  In addition, the DVD highlights future challenges authorities face in continuing to provide infrastructure and protect public health and the environment.

Finally, the Community Outreach Kit is a useful guide to assist you in developing communications and outreach with local media and your customers.  In addition, information on working with the media and building relationships is provided and, in particular, preparing news releases, news advisories, op-eds, and letters.   This kit provides the fundamentals and is only complete once you add information on your own authority such as annual reports, newsletter, project information and other development plans all of which personalize and customize the material for your own authority community outreach efforts (blank tabs and space provided).  In the future, we hope to provide you with additional outreach materials for you to add to the kit.