How do you effectively communicate with your residents?
Creating (or establishing) a strong digital presence for your authority has never been more important than right now! Whether it is communicating with your residents & customers during a crisis or creating awareness of your role in your community.
Who is this webinar for?
This webinar is for authorities of all sizes who want to gain a better understanding of digital marketing and suitable for those who are yet to really explore digital channels for their authority, with little or no online expertise or presence.
This webinar is designed to help authorities develop their digital presence while looking to actively communicate with neighbors online to inform of timely messages, authority happenings & important information that could impact their day-to-day operations.
Our presenters will look at websites, social media platforms and using digital methods to effectively market products, services and authority news.
Join us for a lively discussion from two experts in public relations and marketing from Gavin as we answer the following questions:
How can we improve and strengthen our communication efforts?
What social media platforms would best suit my authority's audience?
What are best practices when it comes to social media policies for authority employees?
What are website accessibility standards and why should we be concerned with compliance?
Do you have any questions? These will be answered during the Q&A portion of the event.
By the end of this webinar, you will have a good foundation of practical tools and techniques to create a successful online presence.
Lisa Brusio Coster
Director of Public Relations
Lisa Brusio Coster is an award-winning public relations strategist with three decades experience working with non-profit, government and small-business clients in the Mid-Atlantic region. Her expertise falls into the areas of strategic communications planning, project\management, integrated marketing, campaign management, social and media relations, writing, and event coordination.
In her capacity as a communications expert, Lisa has led public awareness campaigns for non-profits and implemented their marketing and public relations plans. She has developed deliverables that move targeted audiences to action, including social media content, contributed articles, public service announcements, and e-newsletters. She has produced a cable television business talk show, scripted and voiced training videos, and placed clients on major media venues. Her tenacity, combined with her communications skills and knowledge, lend themselves well to clients in need of creating public awareness of their organizations.
Director of Digital
With 15 years of marketing experience in regional and national campaigns and brands including Hollywood Casino, Penn National, TopGolf, etc., Bill helps companies plan and execute their communication campaigns. He is an experienced marketing manager who consistently achieves success by turning data-driven insights into impactful strategies designed to maximize incremental growth and drive key performance indicators.
Bill is skilled in a variety of programs including IBM Watson, SalesForce, Kronos, Google Analytics, and comprehensive reporting systems. He graduated from The Pennsylvania State University in 2008 with a Bachelor of Science Degree in Psychology with a distinction in Neuroscience.