Using Public Communications to Succeed During Today’s Toughest Challenges

Wednesday, December 13, 2023
01:00 PM - 02:00 PM



Discover how to navigate the latest public challenges facing the water and wastewater industries.

Communicating a positive and effective message during challenging times is critical for municipal authorities.  Learn how effective proactive and crisis communication preparation can position service providers for success, even when it feels like the world is crashing around them. 

Learning Objectives

  • Communication Plan:  Develop and implement successful proactive and crisis communication plans that cover every conceivable situation.

  • Avoid Communication Mistakes:  Equip yourself with the skills to avoid common communication mistakes during difficult moments, safeguarding and even enhancing your reputation during a crisis.

  • Communication Practices:  Apply successful public communication practices to two of today's most pressing issues - PFAS and Lead and Copper Rule compliance.

  • PFAS & MCLs:  Prepare for the EPA's PFAS-related actions, including the finalization of its proposed MCLs this winter.

  • LCR Communications:  Effectively convey your lead service line inventory information to the public, steering clear of the #1 mistake made in LCR communications today.

This presentation will spotlight successful PFAS and Lead & Copper Rule public communication tactics and messaging that have proven effective nationwide. Attendees will be able to immediately apply successful crisis communication approaches for any emergency, including infrastructure failures.

Mike McGill, President, WaterPIO

PMAA Members: $45
Non-members: $75

Login information, along with any supplemental presentation material will be sent by 9:00 am on the day of the event.

Unable to Attend the Live Session?
Register anyway, and if you don't attend, we'll send you a link to the recording the following day!