This webinar explores practical, modern recruiting strategies tailored to attract Millennials and Gen Z into public sector roles. Participants will gain insight into how generational values, workplace expectations, and digital behaviors influence job search and career decisions. The session will highlight innovative approaches municipal authorities and professional service organizations can use to stay competitive in today’s talent market. Attendees will leave with actionable tools to strengthen their employer brand and build sustainable talent pathways.  

Learning Objectives

• Identify key characteristics, values, and workplace expectations of Millennials and Gen Z. Compare motivations versus previous Gen X and Boomer generations.

• Evaluate current recruiting practices and determine gaps in attracting younger talent.

• Apply effective digital and social media strategies to enhance outreach and engagement.

• Develop strategies to enhance development of job descriptions and job posting practices in your organization.

• Develop employer branding techniques that resonate with emerging generations.

• Implement practical recruitment and retention strategies tailored to public sector and professional service environments.
   

Presenter:
Heath Edelman
Thaddeus Stevens College of Technology
 

Cost:  $49