Webinar: Social Media

Wednesday, August 15, 2018
01:00 PM - 02:00 PM



Social Media - Managing Communications Online 

Maximize and strategize your approach to getting the most out of communications on social media

Leveraging social media is more than just posting and commenting. Social platforms are powerful tools that when used properly can help you navigate issues, crises and community buy-in during changes and important updates.

How do you create compelling content?

How do you effectively engage your residents?

How do you measure the impact of your messages?


This webinar will answer those questions as well as address the following:

  • Understanding what social networks to be on

  • Learn how to leverage social for real outcomes for your municipality 

  • Understand what to be aware of - pitfalls and landmines, including First Amendment issues and open meeting laws that may affect your social content

  • See best practices in action 

  • Learn how to develop a social media policy and set roles

  • Gain an understanding of tools for tracking and monitoring social content for greater efficiency


Mandy Arnold
, communications expert and CEO of Gavin, a digital public relations agency working with government and public authorities.
Mandy brings two decades of managing senior level communications and brand strategy, crisis communications and public relations for regional and national organizations.
Her experience includes working with York Water Company, City of York, PA Dept of Health, Susquehanna Township, York County Economic Alliance, York Industrial Development Authority, Main Street York, and dozens of companies serving the public sector.